Research On The Narrative Strategy Of CCTV Public Welfare Videos

As a category of TV media,public service propaganda film has become an effective means of transmitting information and promoting positive energy because its theme is close to people's livelihood and its production is vivid and moving,which fully reflects the social responsibility of TV media.This paper will summarize the characteristics and advantages of CCTV's "who is" series of public service propaganda films,deeply analyze the narrative strategies and innovative expression methods of public service propaganda films,analyze the shortcomings and summarize the enlightenment brought to us,promote the positive role of public service propaganda films,and realize the social responsibility of TV media.