Design And Production Of The Public Welfare Animated Short Film "It’s Not Too Late"

With the rapid development of global animation industry,the animation is applied wider and wider.The combination of animation and public welfare brings more diversified propagation modes to the prosperous development of public welfare undertakings which becomes a popular star in public welfare publicity.In recent years,the domestic public welfare animation short films have constantly reinforced in the creation heat.Although there are many excellent works,there are still many shortcomings compared with the similar animated short films in foreign countries,including the dull story content,strong mechanical elaboration and obvious purpose.As a result,the audience is likely to have antipathy,thus reducing the positive guiding role of such short films in national and social concepts.The design principle of public welfare propaganda animation is established by starting from solving the negative effect of public welfare propaganda animation and referring to the artistic expression method of film and television animation and is illustrated based on the original public welfare animation short film It’s Not Late at Present.Firstly,in terms of narration: Play is created by combining the virtuality and reality,and the public welfare subject of "cherishing life and fire safety" is shown by interspersing the reality and dream.Secondly,in terms of style: The animation’s visual scheme is designed by applying rich lens language and montage film editing technique and combining virtuality and cartoon.Thirdly,in terms of technology realization: Flash,After Effect and other software are applied to design the public welfare animation short filmIt’s Not Late at Present.By using the narrative form and artistic style of film and television animation as artistic means in the creation of public animation short films,which not only can break the mechanical narration content,strong mechanical expounding,emotionality lack,etc.of public welfare animation short films,but also can improve their artistic expressive force and infection,so as to improve the public attention,to achieve better publicity effect.At the same time,it also provides a certain reference for the future creation of such animated short films.