Application And Research Of Regional Culture In Local Special Product Packaging Design

Along with the improvement of people's quality,the public has developed increasing trust in high-quality organic products.As the organic products,the local specialties are also increasingly favored by consumers.Local governments have taken the opportunity to vigorously develop the specialty economy.The market competition for various specialties has become increasingly fierce,as the key factor the outter packaging is increasingly playing an important role in helping market competition.Local specialty products are cultural symbols for a region.In addition to the basic function of protecting commodities,specialty packaging should also incorporate regional culture in order to establish visual beauty and enhance the product's spiritual value,thereby enhancing its market competitiveness.Based on its unique geographical advantages,Shanghe county,Jinan has produced a large number of agricultural and sideline products that exhibits a variety of regional characteristics.Nowadays,the e-commerce industry in Shanghe County is booming,with the advantages of e-commerce,the local specialty products are distributively traded to all parts of the nation.Shanghe County is located in the downstream of the Yellow River.Since the ancient times,the "Guzi Yangge",which is condensed with the customs of the Shanghe natives,is well-known throughout the world.Its hot spring culture and flower culture are also famous to the public.These have inspired the packaging design of Shanghe's local specialty.This article will firstly focus on methods of summarization and refinement of the regional culture of Shanghe and then its visualization,secondly to apply it to the packaging design of specialty products,and then develop a unique outter packaging that catches consumers' eyes and reflects the regional culture of Shanghe local specialty packaging.This research has certain practical significance for exploring how to enhance the cultural connotation of packaging design,promotes cultural self-confidence,realizing the creative transformation of traditional culture,and promotes the development of economic society.