On The Application Of Illustration In Tourism Product Design Of Taierzhuang Ancient Town

With the rapid development of China's economy,China's tourism industry has become an important pillar industry of green,ecological and enriched people under the promotion of the “515 Strategy(including 5 goals,10 action and 52 measures” and “all-for-one tourism” policies.China's tourism industry has also provided new energy for the innovation and development of various industries.The design and development of a series of tourism products have gradually standardized,improved and enriched as tourism developing.Faced with the demand for personalized,diversified and self-contained tourism products,it is important on how to use design language to highlight the characteristics and charm of scenic spots and to enhance the tourism experience and strengthen the attention of tourists.At last,to guide the consumption to establish a good tourism brand image.Therefore,as an attractive art form,the illustration design,it is an important carrier for developing and designing tourism products for its lively structure,rich colors and intuitive visibility.Applying the illustration to tourism products not only deepens the impression of tourists on the scenic spot and enhances the perception of local humanities and customs,but also stimulate and guide tourists' consumption in order to promote the development of the local tourism industry greatly.And to make it as a major feature and highlight of the tourist area and the local tourism products are presented in front of tourists in a unique form.This project selected from Taierzhuang Ancient Town in Zaozhuang,Shandong Province and to explore the development and design of serialized tourism products in the form of illustration art.The author takes the unique sight as an entry point for example,"T-type Street","Lanting Book Apartment","Official agency","Ship-shaped Street" and "Old City Building and Bridge Gallery".He visualizes these elements through reasonable graphic abstraction design,and creates an illustrator image with regional cultural characteristics.And make it into the tourist souvenirs,applied to the construction and promotion of tourism brand image.In this way,it is not only deepens the impression of tourists on the ancient city and perceives the local connotation and valuable ancient city culture,but can also make the image of these unique attractions more widely spread.In addition,on the basis of strengthening the visual characteristics of ancient city tourism products,the author gives the products artistry and forms unique tourism products,and increases its competitiveness in the tourism industry.