Research On The Relationship Between Color And Emotion In Print Advertisement

Different color semantics have different emotional experience,the proper use can enhance the artistic and aesthetic of graphic design,emotional color combination linkage in advertising,graphic design can make more agile full.In the study of graphic design,have significant influence between color and emotion and its application,play an important role to do graphic design.Further discussion and Research on different areas of the color emotion association is an arduous and complex project,pay attention to the different age,geographical and cultural background color use,can accurately grasp the different emotions and law of color in plane advertisement design performance.It is of practical significance to further promote the application of color and emotion in the development and application of graphic advertising.The research of this thesis is to study the emotional expression of color,and there is no systematic research on it.The research in this paper is helpful to improve our understanding of graphic advertisement design,and to improve our sensitivity to different colors and their meaning.This paper through the sociology,psychology,art morphology,and many other disciplines perspective,analysis,network information retrieval method,case analysis method and experience summary method through literature analysis,the collection of relevant information,people always form experience,in-depth analysis of the topic,to find a meeting point,to explore the application of intention law of color and emotion in the graphic design,summed up the research results has practical significance,can implement the method of plane advertisement design workers in practice provides a useful and effective way.This paper is divided into three parts,the first part explains the semantic color and implication in plane advertisement mainly from the perspective of theory:comparison of semantic attribute theory,summarizes the color factors of advertising colors and color advertising symbol and lenovo.The second part is mainly from the perspective of the angle of the color and emotion in the plane advertisement,and through the expression,the influence and the communication ability of the color and the emotion connection,the three aspects are discussed.The third part is the combination of the previous theoretical elements,the analysis of the actual case of the color and emotional contact in the print advertising,each of the selected two public advertising and commercial plane advertising for the study of the two.Color and emotion has a wonderful relationship,and in plane advertisement design,through the refinement of advertising product features,choose fit characteristics of color collocation,through the comprehensive design of hue,brightness and purity of the elements,and the comprehensive use of semantic color and emotional feeling,build up between audience and advertising product emotion bridge,emotional interaction and resonance,in order to enhance the expressive force and the attention of plane advertisement.