Design On The Brand Image Of The Characteristic Town In Order To Qikou Twon In Shanxi Province As An Example

In recent years,the country has made great efforts to develop the construction of s mall towns with special features,which has not reduced the impact on the urban econo my,but reduced the pressure on the city and promoted the development of the whole re gion.Characteristic town is,therefore,is the inevitable result of economic development,the development of new era characteristic town is xi jinping of China characteristic soci alism ideological line,is to solve China's rural surplus labor transfer,realize the modern ization,to the necessity for common prosperity,in the characteristics of small town cons truction and development,will inevitably appear all sorts of problems,especially the we ak brand image publicity,this can be achieved by deepening reform,develop and imple ment scientific overall plan,strengthen the characteristic town brand visual design and t he overall management,promote the development of small town resource economic tran sformation in China.This paper mainly focuses on the construction and improvement of the brand image of qikou ancient town as a practice and research,combined with the pr actice design to finally achieve the brand image communication effect of qikou.The first chapter introduces the significance of the topic,the research status at hom e and abroad,research content,structure arrangement and research method,the concept of brand image of characteristic town and characteristic town,its importance and the sig nificance of theoretical proposition.In the second chapter,the author analyzes the curre nt situation of the construction of the brand image of the characteristic town under the b ackground of The Times,and reflects on the current problems.From chapter 3 to chapte r 5,the thesis focuses on the brand image of moraine mouth,which is divided into three aspects: moraine mouth creation approach,moraine mouth image strategy and moraine mouth image design practice.The sixth chapter is summary and outlook,analyze the ch aracteristics of town brand image of the future prospects of qikou of brand image design not only fill the gaps in the local brand image design,also changed the past small town brand image design of the conventional way of propaganda,blended in qikou more loca l humanities natural features in the design,the visual image of qikou show more charact eristics,the design and the local economic entity industry together to realize the sustaina ble development of qikou brand and improve the overall publicity of qikou brand image.So that the town in the future development of the road more perfect and more unified.