Research On IP Image Design Of Characteristic Town Brand

The construction of a special town is an important image showcase under the national rural revitalisation policy,and with the homogenisation of town construction around the world in recent years,to shape the "special" of a special town,it must combine local cultural attributes,industrial characteristics and other aspects to create a brand image of the exclusive town.The use of IP branding is a more professional,vivid and attractive way to shape the brand image of a special town.Exploring the connection between the characteristic town and the brand IP image,it is concluded that it is important for the construction of the brand IP image of the characteristic town.Therefore,the IP image design method is used to intervene in the creation of the brand image of the characteristic town,and the design elements are extracted by tapping into the brand resources of the characteristic town to design an IP image that fits the town's regional culture.The emotional,value and cultural aspects of the brand IP image are transmitted through the media,resulting in content that attracts audiences and generates interactivity,not only spreading the town's culture,but also shaping the brand influence of the town.This paper takes the phenomenon of the brand IP image design of Shanlian Lake Pen Town as a specific case,and through the analysis of excellent brand IP cases at home and abroad,as well as the study and analysis of the current situation of the brand IP image of Lake Pen Town,it then points out the importance of the brand IP image design of Lake Pen Town.At the same time,in order to conduct a more systematic and comprehensive study on the brand IP image design of the special town,the brand IP image of Shanlian Lake Pen Town will be re-examined,and the town's brand resources will be explored from the local cultural lineage,and the town's brand resources will be IPed to further establish the town's brand IP image;the town's brand IP image will be designed and positioned from the levels of personification,emotional shaping,story setting,etc.,and summarised to form a brand IP image that is in line with the town's cultural attributes.The IP image of the town will be formed in line with the cultural attributes of the town.Finally,the town's brand IP image will be extended and applied to the town's external promotion and publicity,to help the sustainable development of the brand construction of the town of Lake Pen.