Research On The Creation Of Commercial Animation Films In China

With the development of society and the progress of the times,the animation industry has begun to be highly valued by all countries in the world.Among them,animation,as a demand for popular spiritual culture,not only satisfies popular spiritual and cultural life,but also symbolizes the overall level of national spiritual civilization and material culture.Among the many categories of animation,television animation and animated movies represent the most mainstream values and aesthetic needs of the moment.Among them,commercial animation movies occupy an important position in animation.It not only has a clear commercial purpose but also values,story content,and character design,music special effects,marketing and publicity have high demands,and they are popular for the public in terms of theme and style.The social and environmental factors in different historical periods in China have had a tremendous impact on commercial animated films.The case studies and comparative research methods used in the case of classical Chinese and American animation works can explore the weaknesses of domestic commercial animation.It will use case analysis and comparative research methods,from values,narrative forms,role modeling,and marketing models,explore the weakness of domestic commercial animation.The four sections examine the pros and cons of Chinese commercial animation films.In terms of values,the core values of China's commercial animation film are discussed in terms of differences in time and area.In terms of storytelling,in-depth story themes and construction,analysis of theme selection and the importance of establishing an animation worldview,based on learning,to enhance the story content of domestic animation films.In the aspect of role modeling,the differences between the two countries in terms of role modeling are analyzed in detail from the aspects of modeling color,character modeling,and action performance,in contrast to the Chinese animation characters of Disney's classic animation characters.Finally,based on the four perspectives of marketing and distribution,derivative products,and animation brands,we discuss the most important part of commercial animation film-marketing model,and explore marketing strategies for domestic commercial animation films around cases.And from four aspects,the study of Chinese commercial animated film creation was carried out,which allowed it to find a way forward based on inheritance and reference.