Research On Brand Design Of "TuoLeDieJi" Characteristic Jewelry

Tuole village,shiqiao town,panzhou city,guizhou province is the home of ancient ginkgo in the world.This paper takes the traditional cultural elements of Tuole village and its brand design of characteristic ornaments as the research object.Literature retrieval and field investigation are carried out to solve the problems existing in the development of Tuole's characteristic jewelry brands and ethnic culture.Based on the comparison of the status quo of the jewelry design industry at home and abroad and the characteristics of the contemporary jewelry industry,this paper expounds the innovative and creative ideas of the brand design of TuoLeoDieJi characteristic jewelry,and emphasizes the uniqueness of the design.Through the exploration and analysis of the visual art elements of the ginkgo culture and national culture in Tuole village;The traditional cultural and artistic elements in the ancient village of Tuole ginkgo are extracted and transformed by the methods of element evolution,association and contrast.It is applied to the practice of TuoLeDieJijewelry brand design and puts forward strategies and suggestions on visual image,packaging design,extension service design,future outlook,etc,so as to explore the way of local jewelry brand design.