Building The Jewelery Band With Particularly Culture

As the last century, the mid-90’s national gold comprehensive liberalization of the individual transactions,the beginning of the gold jewelry industry as a market-oriented operation of the public.In the ensuing 10 years, China’s jewelry market has entered a period of rapid development.From the output of one million to nearly 100 billion yuan,employed 20,000 people from the developed to the two million people, becoming the world’s largest consumer of platinum, Asia’s largest diamond markets in the world, the world’s fourth largest gold-consuming countries and the world’s largest consumer market, it can be said that jewelry consumption in China has been in the international community to occupy an important position in the direction of the market will directly affect the international market trends and prices.This stage, after more than ten years of development,China’s jewelry market, after a rapid growth and intense competition. Has reached a platform, need to find another way out.Jewelry companies, retailers and processing groups are to adjust to changing market already.From the consumer’s psychology is concerned, from the wish to have a jewelry, and later wish to have a jewelry brand, and then to become a brand loyal consumers, generally experienced at this stage during the brand effect.Jewelry industry we can see the trend of future development will certainly focus on jewelry from the jewelry styles and materials their own competition to customers on the cultivation of brand loyalty, focusing on conveying the spirit of the brand.The depth of brand marketing will be based jewelry business the key to the industry.Right now, the high degree of integration in the global economy of the period, large-scale foreign brands enter the China market, the acquisition of domestic brands, the whole market at the same time the survival of the fittest, the size of competitive brands.To market trends, the jewelry brand to embark on the establishment of a unique marketing and creative path.How to be unique and easy to accept the formation of brand features products to help enterprises set up jewelry distinctive brand features, is the focus of this paper.The author of a large number of reference documents and face-to-face exchange of market research, market success is based on the case at this stage, the main research jewelry industry at this stage in the face of the special period, how the representative works of the cultural meaning of the elements into the design so that jewelry can be a more direct expression of emotional needs of consumers and businesses on behalf of the culture, makes jewelry out of purely decorative and hedge against inflation, and closer to the normal life of modern people.