Research On The Visual Image Design Of "DARKSEA" Original Jewelry Brand

The visual image design of jewelry brand develops synchronously with the jewelry industry and gradually plays an important role in the industry.With the change of market demand and the improvement of public aesthetics,small and medium-sized enterprises and independent brands mushroomed at the right moment,making the internal competition in the jewelry industry more and more fierce.Many traditional jewelry brand culture and brand visual image design has been mature,and as a new generation of small jewelry brand in industry is more competitive in the market,the situation is especially need to adapt to the new environment,adapt to new forms of art in the age of the media,design a suitable for their own brand idea,brand essence of the culture connotation and visual image,And can conform to the aesthetic of the audience,with a variety of display forms,so as to prevent the brand life cycle is short,brand recognition is vague,brand homogenization and other serious problems.Based on the long-term research on domestic niche jewelry brands and the research on relevant theories,the author established the original jewelry brand "Dark Sea" in his graduation design combining his own practical entrepreneurial experience.In this study,the author tried to "dark sea" brand visual image design,with the "dark" sea jewelry brand brand concept for the design basis,will favor acidic design visual style and the design of 2 d to 3 d conversion technique,the combination of design have dimensional feeling brand visual image,and embody the characteristics of the modern mainstream media,It pays attention to the dynamic and dynamic combination of traditional signs,posters and advertisements,which can be applied to short video platforms such as Douyin and Xiaohongshu for communication,increasing brand exposure,increasing the appeal to consumers,and shaping the original jewelry brand image in line with the aesthetic of the audience.At the same time,Taobao shop page design,so that the brand visual image design can be directly put into use,is a certain practical and practical significance of the research.