Research On The Image Of “Iron Lion ”In Cangzhou City Communication Node

Cangzhou Iron Llion is an important historical and cultural heritage of Cangzhou,as well as a unique cultural symbol representing Cangzhou city image.This paper around the Cangzhou Iron Lion and Cangzhou city image construction.This paper discusses mainly the Cangzhou Iron Lion in Cangzhou city image creation and dissemination of effect,the author conducted a large number of data collection and on-the-spot investigation,visit the related department staff,and through the way of questionnaire,survey the Cangzhou and Cangzhou area surrounding residents perception of Iron Lion and Cangzhou city image,and finally come to the conclusion,puts forward some development Suggestions.This paper is divided into six chapters.The first chapter is the introduction,which explains the research background,research purpose and significance of this paper,historical literature about iron lion,domestic and foreign literature on urban image research,as well as the research methods and innovation points of this paper.The second chapter is the overview of Cangzhou Iron Lion image,firstly summarized the background of Cangzhou city image change,and then summarizes symbol value of the Iron Lion,finally put forward under the development request of new era to give Iron Lion's interpretation,to push Cangzhou city image updates,display the new intension of Cangzhou city image.The third chapter makes a longitudinal analysis of the Iron Lion in Cangzhou city by combing the image of the Iron Lion in Cangzhou city communication nodes.In this chapter,Wuqiao International Acrobatic Art Festival,Cangzhou International Martial Arts Festival,One Belt And One Road,BeijingTianjin-Hebei integration and other nodes are listed to analyze how the Iron Lion presents the image of Cangzhou city in these activities,so as to show the role of the Iron Lion in promoting the urban construction of Cangzhou.The fourth chapter analyzes the Cangzhou Iron Lion from the perspective of each subject in the communication node,probes into the communication behaviors of iron lion of media,government and Cangzhou residents respectively,and summarizes the differences of different subjects in communication modes and contents.In the fifth chapter,based on the image of the Iron Lion and the city of Cangzhou,the results of the questionnaire are analyzed to explore the inadequacies of the Iron Lion in the city.The sixth chapter summarizes the above research and survey results and putsforward some suggestions on how to make better use of the Iron Lion image for Cangzhou city image communication.