A Study Of Embarrassment Culture Communication From The Perspective Of Contemporary Communication Science

Embarrassment culture originates from the network talk show program,which quickly sweeps the whole country with the help of the network media and becomes a part of the current public daily life.From the "awkward dance" of the Internet magic drama to the "awkward chat" of ignoring others' feelings in social occasions.From the "awkward planting" of various advertisers in mass media content to deliberate embarrassing acts of popular stars in order to attract attention.From young people dance with music rhythm on the street at any time,to the cramp dance and waving dance of grandparents and aunts on the square....It can be said that embarrassing culture has entered the audience's vision in a fast speed,and has become the popular culture of the current society.From the perspective of communication,embarrassing culture has obvious cultural symbol connotation,which forms its own unique symbol and meaning system and produce a wide impact on the network audience.At the same time,in the process of its dissemination,it presents the new characteristics of the network era and produce a wide and deep impact.Taking the perspective of communication process and semiotics as entry point,this paper deeply explains the communicators,audiences,contents,media,effects and symbolic meanings of embarrassing culture.Based on communication theories such as usage and satisfaction,carnival theory and semiotic theory,this paper makes a deep analysis of embarrassing culture.Based on the influence and reflection of embarrassing culture,this paper makes a dialectical analysis of embarrassing culture,which enriches people's daily life and has positive significance for individual mood pleasure and the development of social culture industries.At the same time,we should be aware of the harmful effects of network subculture on the growth and physical and mental development of teenagers,and be careful the erosion and destruction of the mainstream culture by similar cultural thoughts,so as to prevent them from becoming a stumbling block to hinder the all-round development of human beings.