Research On The Forms And Profit Models

In recent years,with the development and popularization of information technology,interactive experience based on digitalization is becoming more and more popular.Installation art breaks through from the experimental level of pure art in the context of digitalization,showing a huge space for development in the commercial field.Since 2015,teamLab,Japan's new media art company,has cooperated in depth with the internationally renowned Perth Gallery to create novel and interesting interactive devices for new media exhibitions,and has achieved great commercial success.Compared with teamLab,other art teams are rarely so proud in business.Therefore,besides the study of the manifestation of teamLab digital devices,the study of its profit model is also very important.This paper combs the manifestation,interaction mode,creation idea and installation characteristics of teamLab works,and deeply studies its unique profit model,and then points out that this model will provide some experience and new ideas on art creation and business model for the local new media industry in the future.