Analysis Of Huayi Brothers' Profit Model

After years of development,China's media industry has made remarkable achievements.After the reform and opening up,China attached great importance to the reform of the cultural system and the construction of cultural soft power,and actively promoted the development of film and television production,entertainment and other seven key cultural industries.Driven by such favorable policies,the cultural media industry has been booming,and the industrial scale and structure are changing rapidly.Coupled with the development of the Internet,the level of consumer spending and consumer demand for spiritual and cultural products and services are increasing,the development of cultural media industry in full swing.However,compared with the developed countries in Europe and America,China's cultural media industry is still relatively weak in terms of scale and strength.Throughout China's media industry,Huayi Brothers as a private listed company is undoubtedly the industry's leader.It is not the earliest time to set up,but is growing fast and becoming the most influential and dominant enterprises,Huayi Brothers always walks in front of the industry.Wang Zhongjun,the founder of Huayi Brothers,said he would like to create Huayi Brothers into China's Disney.However,at present,there is a large gap between the two companies,Disney's profit model is more mature and more profitable sources of wealth.A good profit model is helpful for the enterprise to allocate resources effectively,to obtain the continuous profit,to meet the needs of customers,to create enterprise value,and to form a competitive advantage.Therefore,Huayi Brothers' profit model needs to be improved to be excellent.After reading a lot of literature,I found that scholars have not made a systematic analysis on the profit model of Huayi brothers.There are many kinds of analysis methods of profit model.After comprehensive comparison,I thought that Feng Chunjian's "one core,four basic points" element analysis method can fully cover the enterprise's profit model system.Therefore,this paper analyzed the Huayi Brothers' s existing profit model through the profit factor,and compared with domestic and international benchmarking enterprises' profit models,and find out the profit model's advantages and disadvantages,and then put forward the optimized proposals for the Huayi Brothers to perfect the existing profit model,and give references to other similar enterprises.