Guilin Yin Hai Hospital Brand Visual Image Design Research

Profound understanding of art, that is when I was a graduate student grade two, follow a mentor to Shanghai during the investigation and study, and contemporary art galleries in Shanghai "kuaka-I have a dream", place oneself among them, feel the national artists from her paintings to the device class works purely visual symbols, impressive. In her dot, I unconsciously visual dominated by it, attracted by... To the feeling of the visual image is to strengthen the memory in the application of modern brand visual image design to produce some thinking. After an opportunity to practice, let me to participate in the Guilin Yinhai hospital brand visual image design, in a wide range of search and the early stage of the feeling in the comprehensive consideration, our era is an era of vision, visual image with unique language form spreading information are stretched, carrying people’s material and the idea of all such as the comprehensive expression of perception.The brand is facing under the background of globalization and increasingly homogenized competition, our country’s independent brand is facing huge challenges, brand visual image has surely become the coupling of invisible bond between enterprises and consumers, is also the focus of competition between brands. And brand concepts already into our life, become an indispensable part of people’s life. The explosive growth trend in media in modern society, lead to our eyes were filled with all kinds of information, how should we choose? How to find their own position? How to out of their way to live? Worth me to think about. I tried to from the context of their age. explore the local national culture, efforts from the Chinese traditional culture and national culture to find visual symbols, and fusion is the modeling of the aesthetic idea, to analyze and explore the possibility of a brand new visual design. Papers on Guilin Yinhai hospital brand visual image design as the research object reflect the personalized requirements of the visual image of the brand, different from similar brand image at the same time, gradually expanded from the original image into spirit. This is the difference between hospital early only notice its attributes, and lack of neglect of the level of originality, uniqueness, a series of deep exploration on this phenomenon. I tried to from the context of it age of visual symbols, the accumulation of the individual parts of national culture itself, from the modeling of visual symbols, connotation and the modern in the visual Angle to analyze, to trace the spirit of the brand. Papers in order to enterprise brand visual image design as the research object, against the backdrop of the fierce competition between brands, the connotation of the brand is from the original material level gradually expanded to the spiritual level, consumers are constantly differentiation, have their own personalized demand, and people focus too much on the decorative use of visual symbols, and completely ignores its connotation and spirit, formed the contrary to the present market competition of brand positioning, produced a series of exploration and comprehension. I tried with a new background context of their own age under which the folk tradition started graphic symbols, their own national culture accumulated bit by bit, from the graphical modeling efforts, connotation and modern visual perspective, telling Chinese folk graphic symbols modern Transformation. In Chinese folk paper converting graphic symbols in modern vision for the study, for the Chinese folk graphic symbols on a modern vision application breadth, importance and representativeness, and the people are too concerned about the use of traditional decorative patterns, while ignoring the traditional and modern visual contradiction converted formed and simply use the traditional symbols, the lack of time and space transformation manifested intersection of generations, a series of thinking and feelings generated.Brand visual image performance, it is reflect the demands of consumers and the positioning of the brand personality, they have an irreplaceable role, but also guides the direction of development of the consumer market. So how do you create a belong to their own local characteristics of visual expression, becomes significantly more challenging! In the Renaissance of the Chinese nation rise today, for we this group of young designers, we still have not much on the basic theory of the master makes us more need cultural base mat, trying to create our own brand visual image, rather than simply using the symbols of or simple imitation.The road for now I will be very difficult, but also must to strive for exploration direction..