Research Of Visual Design Effect In Wuhan Hotel Wedding Ceremony

As an important social ceremony,wedding is a unique cultural phenomenon formed by the development of human society.It is a general name of a series of ritual processes for the bride and bridegroom to get social recognition and the blessing of relatives and friends.With the development of society and economy,the wedding ceremony has attracted more and more attention,people's consumption in wedding ceremony is also increasing year by year,at the same time different scale Wedding Companies have sprung up under the stimulus of market demand,forming a strong professional wedding network in China.The wedding industry has exposed all kinds of malpractices in such a competitive environment.For example,the visual design of wedding is very homogeneous.Wedding companies attract consumers through designing similar wedding visuals and displaying various kinds of "packaging engineering" in wedding visual design,so as to achieve the purpose of saving cost and time.The important wedding ceremony,which represents the new social relationship has become a brief consumption behavior with the nature of performance.As far as Wuhan is concerned,the more saturated wedding industry has led to its uneven level,and most of the visual effects are similar.But it can not be ignored that this stylized visual effect constructs the general style of wedding from the general direction.It is an indispensable internal construction.If the internal construction does not exist,the personalized design of wedding will lack support.We should affirm the value of this stylized design principle with open attitude.In the guidance of the times,it will continuously carry out innovations and changes that conform to the requirements and connotations of the times.The purpose of this thesis is to study the implementation of the stylized wedding visual design effect under the guidance of the market,through the hotel wedding ceremony scene analyzing the modern wedding product type and stylized style,and explore the stylized visual design style from the visual communication design.And try to analyze the main factors that most people approve of the stylized visual effects of the wedding.This thesis mainly adopts participatory observation and questionnaire analysis to analyze the current situation of wedding in Wuhan from several main points which affecting the visual design of wedding,such as mass aesthetics,the needs of the bride and bridegroom,etc.The survey found that the bride and bridegroom often prefer to hold a wedding in the hotel,and different consumption habits and aesthetic needs and other factors all have a greater impact on the final wedding visual effect.