The Visual Presentation Of Folk Needlework Art In Tourism Culture Brands

There are many kinds of Chinese folk art,among which "needlework" is one part.For thousands of years,many excellent needlework art types have emerged,which have strong local style and folk characteristics,are not only practical,but also have high artistic value.Most needlework art is a national intangible cultural heritage.Folk female red art has endowed it with profound cultural connotation through the accumulation of time,but at the same time,its glory has been taken away with the passage of time.Under the constant impact of modern culture,folk needlework art gradually withdrew from people's life and faded out of people's sight.The emergence of cultural fault is an inevitable problem under the development of modern trend.How to solve this phenomenon? Nowadays,the golden week holiday tourists rub shoulders with each other,the development of tourism is in full swing,tourism to promote the development of culture has become an important way to folk nuhong art inheritance and promote regional economic development.In the development process of cultural tourism,the establishment of brand is particularly important,which can promote the inheritance and development of culture more systematically and extensively.This article research mainly on the development of the folk art of needlework phase and observes its unique artistic language,but also for tourism culture brand development present situation and features of brand research analysis,selection of folk art of needlework,buiter,where the visual elements as the breakthrough point,the shape and color elements to refine,and combined with the local tourist attractions,to establish appropriate style applied to the design of tourism cultural brand and brand products.In order to define the brand positioning,on the eve of the design were investigated,some cultural tourism brand development at home and abroad successful cases find can learn from experience,but also through the questionnaire survey to understand consumers' real desire,to find a most suitable for the brand development path,thus promoting buiter of yangxin county cultural heritage and development,make with characteristic of buiter of yangxin county tourism culture brand and tourism commodities,so as to drive the region where the common development of tourism,culture and economy.The unique cultural resources can greatly enrich the spiritual world of human beings.It is hoped that through the development and design of the characteristics of "yangxin and polite" tourism cultural brand,it can promote the multiple development of local tourism,culture and economy,and create a tourism cultural brand belonging to hubei province and going to the whole country.At the same time,I hope to take this opportunity to call on the whole society to pay attention to,protect and excavate these unknown cultural treasures.