| Taking Tuole Ancient Village in Panzhou,Guizhou Province as the research object,this paper analyzes its existing brand image,finds out the difference of its brand image,strengthens its brand personality and carries on the design innovation,so as to provide an effective path and method for the construction of the regional brand.The research on brand image shaping of Tuole Ancient Village is based on the national culture and regional characteristics of ancient villages.Illustration is an artistic form that conveys information through graphic language instead of text language.Its artistry and intuitiveness provide the possibility of creating visual symbol communication for the design of brand image.In view of the creative techniques of illustration and the elements of illustration in the construction of regional brand,this paper analyzes the advantages brought by illustration in the process of brand image shaping and how to shape the difference of regional brand image through illustration.Through the study,it is found that the application of illustration in the shaping of brand image of Tuole Ancient Village mainly solves the problem of lack of systematic construction and simplification of brand image of Tuole Ancient Village,and strengthens the influence of brand and audience with the help of the artistry of illustration,so as to better promote the brand visual image of Tuole Ancient Village and provide the possibility for the regional brand construction and brand value of ancient villages to be sustainable.The rural industry needs representative and characteristic visual image.The construction of illustration into brand image can not only meet the material needs of people,but also meet the aesthetic needs and emotional needs of contemporary people,and narrow the distance between the audience and the brand with the help of the expression form of illustration.The research of illustration in the shaping of brand image of Tuole Ancient Village is to solve the present situation of thousands of villages of regional brand image,and to add a design solution for the construction of beautiful countryside,the inheritance of culture and the development of regional economy. |
