A Study On Chinese Emerging Color Words Of Fashion Products

A large number of Chinese emerging color words have emerged in the contemporary social environment,and they are mostly used for color naming of fashion products.Fashion products Chinese emerging color words spread quickly and spread a wide range.It will affect consumer behavior and it is necessary to study it.This thesis collects the Chinese emerging color words of automobile and make-up from the website of Car Home and Tmall Makeup as the research object,analyzes the composition and dynamic changes of emerging color words,and investigates the use of emerging color words in cars and make-ups,Give Suggestions for the color naming of fashion products.This thesis is divided into four parts:The first part defines the Chinese emerging color words of fashion products,and considers it to be a word used to describe the color characteristics of the fashion product on network.The second part compares the emerging color words containing color morphemes with the words discontaining color morphemes,and examines the commonalities and differences between the syllable features and semantic features of their word-forming components.The third part compares the formation of emerging color words produced in the past three years with the word produced three years ago,and finds that the new word configuration is expressed as adding modifiers or increasing color morphemes;use color perception,metaphor theory and synesthesia to explain the semantic generation mechanism of emerging color words;analyze the reasons for the emergence of emerging color words in fashion products,which are manifested as social psychology diversity,advertising style inclusiveness,and public aesthetic orientation.The fourth part analyzes the Chinese emerging color words of cars and make-up in three cases,and examines the commonality and difference of the number of syllables and the central modifiers.Give Suggestions on the color naming of fashion products: describe product features,describe the characteristics of people,use transliteration nouns,use crystal nouns,use cultural identity,use meteorological things,use animals or plants,use food or supplies,diverse the syllable length and be free of color morphemes.In short,this thesis hopes to take the emerging color words of cars and make-ups as an example to provide a new perspective and exploration for the study of emerging color words in fashion products,and also provide reference for the color naming of fashion products.