A Rhetoric Comparison Between The Naming Of Tea Products And The Naming Of Wine Products

Tea products and wine products both are the Chinese traditional products. Their names contain rhetoric similarities and rhetoric differences. Basing on a plenty of language materials, this paper analyzes and compare the phenomenon of figurative word formation, sound effects of the tea products and wine products.On the phonetic rhetoric, they have similarities:to make the name spoken sonorously, they both tend to use level-tone words. The rhythms of two-syllable words～six-syllable words are quite harmony. The majority of four-syllable words receive a clangorous or repetitious effect. Thus, the sound effects of tea products and wine products are both quite desirable. But some names of wine products in which words with neutral-tone existed utilize a way of stressing neutral-tone to make the name spoken sonorously. Therefore, the naming of wine products is more creative than wine products'on this point.On the rhetoric word-formation, they both use metaphor word-formation, pun word-formation, exaggeration word-formation, transferred epithet word-formation. Besides, metaphor word-formation is the most important one for them. However, the naming of wine products also uses application word-formation, irony word-formation, similitude word-formation, similitude word-formation. Therefore, the phenomenon of the rhetoric word-formation of wine products is richer than that of tea products. The rhetoric expresser of tea products has conservative views, but wine products'has not only the conservative one, but also the creative one. As for the metaphor word-formation, the words used for vehicle reflect their different feature in choosing words: the former tends to choose vegetation words which have desirable images. It is an objective and static description. However, the latter tends to choose animals words and treasure words. Mostly, it infiltrates the rhetoric expresser's thought.Comparing the Naming of Tea Products and Wine Products, we hope to find their own advantage or disadvantage. If we can appropriately make them benefit from each other, we can make them achieve better rhetoric effect.