Countermeasures For Improving Satisfaction Degree Of Public Cultural Service In Silong Town, Baiyin District, Baiyin City

Rural public cultural service is to meet the basic cultural rights and interests of farmers and spiritual and cultural needs of the service.Constructing a perfect service system of modern public culture is an important part of building a well-off society in an all-round way,is an important measure to continuously improve the spiritual and cultural life of the people,and is also an inevitable requirement of deepening the reform of the cultural system in an all-round way.In January 2015,the General Office of the CPC Central Committee and the General Office of the State Council issued the opinion on speeding up the Construction of a Modern Public Cultural Service system,proposing that by 2020 it should be basically completed to cover urban and rural areas,be convenient,efficient and basic.To promote a fair modern public cultural service system,to further clarify that the construction of the public cultural service system should focus on the grass-roots level,and that towns and villages(communities)below the county(district)will become an important front for the construction of the public cultural system.At the end of 2015,Baiyin City,Gansu Province,began to build the third batch of national public cultural service system demonstration zone,Baiyin City Baiyin District Shilong Town as the west of China’s economic underdevelopment In the process of urbanization,the development of rural culture is restricted and influenced by many factors,which makes the construction of the rural cultural service system of this town slow.So,what difficulties and constraints exist in the development of public cultural services in this town?This study is based on the hardware of providing public cultural services to Silong Town(the facilities and equipment of the rural cultural service center of the town and the construction of rural cultural compound in each village),as well as thesoftware(talents,funds)to provide rural cultural services.Based on the analysis of the present situation of technical and policy guarantee mechanism,this paper uses the questionnaire survey method and interview method to understand the satisfaction of farmers in the hardware,software and service content of public cultural service in Silong Town.Find out the factors that affect farmers’ satisfaction and restrict the development of public cultural services in the town,that is,imperfect infrastructure,insufficient government financial support,lack of professional cultural and artistic personnel,mismatch between supply and demand,and lack of service content.Lack of time,etc.On the basis of analyzing the above restrictive factors,the author finally improves the utilization rate of existing facilities and equipment from perfecting the infrastructure construction,changing the thought and vigorously improving the quality of supply.Strengthen the tutoring and training of cultural and artistic talents,fully excavate and protect the folk customs with local characteristics;This paper discusses how to improve the performance of rural public cultural service and improve the satisfaction of farmers of public cultural service in Silong Town from four aspects: perfecting the performance appraisal mechanism and ensuring the implementation of all kinds of work.