The Research On Tourism Influence Of Tianshui Fuxi Cultural Tourism Festival Based On The Residents' Perception

In recent years,festival tourism,as a new type of tourism industry,has developed rapidly with its powerful influence under the push of local governments.The huge driving effect and the sustained comprehensive benefits have become the "new favorite" of tourism.However,with the rapid development of festival tourism,it has brought a series of "negative effects" that cannot be underestimated,causing conflicts between the government,tourists and residents.As the "barometer" of the development situation and the core resource elements of the tourist destinations,residents' perception and attitude play a crucial role in the success of festival tourism.This study takes the fuxi cultural and Travel festival in tianshui as the research object.From the perspective of residents' perception,with the related literature at home and abroad,the social representation theory,social exchange theory,Doxey's irritation index theory,the tourism destination lifecycle theory and the theory of sustainable development have been used in putting forward the theoretical assumptions,and obtain the first-hand information through field investigation of local residents' perception and attitude of the impact of tourism festival from economy,social culture and environment,the positive and negative aspects,by applying SPSS24.0 statistical analysis software from factor analysis,variance analysis and cluster analysis methods.This paper makes a systematic and in-depth exploration and research on the overall situation and individual differences of residents' perception and attitude in tianshui,so as to understand the current development status of tourism festival,and existing problems and providing relevant countermeasures and suggestions.The research results show that:(1)The impact of tourism festival can be summarized into six factors: "economic benefits","social and cultural benefits","comprehensive environmental benefits","economic costs","social and cultural costs" and "comprehensive environmental costs".(2)Local residents generally perceive that the positive impact of tourism festival is greater than the negative impact,and most people hold a positive and supportive attitude towards the development of tourism festival.The positive effects brought by the development of tourism festivals are generally recognized,but residents have gradually perceived the negative impact.At the same time,residents' understanding of tourism festivals is not high,they are not satisfied with the development status,and their participation in it is low.(3)Differences in residents' demographic and sociological characteristics lead to differences in residents' perception of the impact of tourism festival.There are significant differences in gender,education level,monthly income and tourism dependence,but not in age and residence time.(4)Based on the difference in residents' perception,this study divided tianshui residents into three categories:positive supporters(45.04%),contradictory supporters(30.14%)and contradictory opponents(24.82%).(5)According to the results of questionnaire and social interview analysis,this study found that the tourism festival has the problems of "Festival operation,Profit distribution,Participation,Publicity channels,Connotation display,Infrastructure and ecological construction",In view of the above problems,it proposed specifically countermeasures and suggestions,in order to promote the scientific and sustainable development of tourism festival.