Research On The Influence Of Festival Tourism Development On Intangible Cultural Heritage

Intangible cultural heritage is an important part of the world's cultural heritage.With the acceleration of the modernization process,intangible cultural heritage has been seriously damaged in the process of tourism development due to insufficient grasp of the cultural connotation of intangible cultural heritage and excessive development of its economic value.Therefore,under the background of festival tourism development,how to protect the cultural connotation while realizing the economic value and social value has become a hot spot of concern to all sectors of society.This artical takes Weifang International Kite Festival as a case to analyze the development status of Weifang International Kite Festival and the intangible cultural heritage,and then explores the impact of them.The development proposal is to avoid the"developmental destruction" of intangible cultural heritage by festival tourism development.The text of this article is as follows:Firstly,the thesis begins with a brief introduction to the research background,the purpose and significance of the research and then analyzes the related concepts such as"festival tourism" "intangible cultural heritage "and" social exchange theory" and "stakeholder theory" and so on,from which the main basis of the research method is proposed.Secondly,analyse the Weifang Kite Festival and its intangible cultural heritage.It analyses the general situation of Weifang International Kite Festival from the origin,development history and development status of Weifang Kite Festival and the dilemma faced by Weifang kite,the main reason.Thirdly,it analyzes the influencing factors of the development of intangible cultural heritage in Weifang International Kite Festival.On the basis of literature analysis,the actual design questionnaire of Weifang International Kite Festival was combined.The SPSS software was used to analyze the questionnaire,and the data was tested for reliability and validity.Then analyze the impact of tourism development on intangible cultural heritage through the results.Finally,it proposes the optimization suggestions.According to the results of the influence on the intangible cultural heritage during the development of Weifang International Kite Festival,the suggestions and enlightenment of the protection and inheritance of intangible cultural heritage in festival tourism development are proposed based on the stakeholder theory.