Destination Cultural Residents' Perceptions Toward National Festival

National festival is a concentrated expression of local ethnic culture,and been widely respected.Local governments actively develop and promote national festival,local residents also produce cultural pride.However,how to measure the cultural residents' perceptions toward national festival,national festival whether or not can elevate the cultural pride of the destination.In view of this phenomenon,the author of this paper is based on the previous research,Combined with the development of China Enshi nuerhui,discusses the effect of this festival from theory and practice.In the course of the study,the author mainly uses the theory of tourism psychology,do some thinking and analysis for the different factors of national culture and the different people's perception of the national culture.This paper is divided into six chapters.The first chapter puts forward the purpose,significance,research methods of this study,and makes the technical roadmap of this study.The second chapter summarizes the domestic and international festival,as well as the research on the local residents'perception of culture toward tourism.The third chapter explain the definition of events and festival,tourist destination and tourist destination Residents,culture and national culture,perceptions and cultural perceptions,and then puts the main basis of this research method:social exchange theory,theory of culture change and the theory of sustainable development,and finally puts forward the main theoretical framework analysis of the cultural residents' Perceptions toward national festival.The fourth chapter introduce the Enshi nuerhui,has carried on the empirical research to it,and has designed the questionnaire to investigate the differences of the the cultural residents'Perceptions toward national festival.The fifth chapter puts forward the cultural perception from the perspective of the conclusions of the previous,the sustainable development of the festival countermeasures and suggestions;dig the connotation of national culture,actively encourage local residents to participate,strengthen the training of local talents of tourism festival activities,market promotion diversification.The sixth chapter is the summary of this study and the prospect of the future...