Research On The Profit Pattern Of Beijing Enlight Media Co.,Ltd

China's reform and opening have made all industries develop at a high speed,while the film and television industry,as the pillar of the cultural industry,lags behind other industries.Only in the past decade has the film and television industry embarked on a channel of rapid development.With the favorable policies,the increasing material and cultural needs of the public and the rapid development of the Internet,the development of the film and television industry has been promoted.With the investment of private film and television enterprises and social forces,China's film and television industry is developing vigorously.In 2016,the number of screens surpassed that of the United States and became the country with the largest number of screens in the world.In 2017,the total box office of films exceeded 50 billion yuan.With the development of the film and television industry,in-depth research on leading enterprises in the film and television industry from different perspectives has a strong practical significance,which is conducive to the in-depth exploration of the development potential of the film and television industry,to promote the rapid expansion of the film and television industry,and to meet consumers' demand for spiritual and cultural products and services.Research of the profit pattern of film and television industry enterprises is helpful to understand the film and television industry.The second is that the purpose of business is profitable,which creates greater value for shareholders.Further study of profit pattern can grasp the characteristics of the enterprise profit pattern,find that the advantages and disadvantages of profit pattern,and optimize profit pattern,and strengthen the competitive advantage.In addition,the analysis of profit pattern is mainly focused on the production and service enterprises,and there is not much research on the profit pattern of the film and television industry.Therefore,the research on the profit pattern of the entertainment film and television industry is of certain value and conducive to the further development of this industry.Throughout China's film and television industry,the five giants occupy most of the market share,one of which is Enlight Media.Enlight Media,as a private listed company,has always been at the forefront of the entertainment film and television industry.In the process of cultural system reform in China,Enlight Media has actively adapted to the developmentof the market and produced a series of high-quality and highly praised film and television works.In addition,by reading a lot of relevant literature about the profit pattern,the author thinks that four elements analysis method can comprehensively analyze the profit pattern of light media.Therefore,this paper adopts the framework of four-factor analysis to study the profit pattern of light media,and then carries out financial evaluation of its profit pattern.Financial evaluation studies its financial data from a quantitative perspective,and finds out the advantages and disadvantages of its profit pattern from its financial data.This article selects Enlight Media in the film and television industry media.It takes four elements analysis method to analyze the profit pattern from 2015~2017,to find the feature and shortage of profit pattern,and carry on the financial evaluation on its profit pattern,from capital structure,profit ability,cash flow analysis.It points out its existing problems,and then put forward the relevant optimization advice.The main contribution of this paper is to make up for the lack of research on profit pattern of China's film and television industry.Combined with financial evaluation,this paper has enriched the cases of profit pattern of film and television industry,and provided reference and suggestions for other enterprises to optimize profit pattern.