Millennium Guilin Cultural Tour Based On SWOT Analysis Research On The Development Of Tourism Industry

The "millennium guilin" project is located in guilin city,a tourist destination attracting worldwide attention.It is also a key project for the city to strengthen the development of tourism industry in the future.This is a collection tourism,culture,shopping,leisure,large-scale integrated engineering,among them,the music culture industry is the main object of this study,the author attempts to study "in one thousand,guilin" music development and utilization of the tourism industry,combining with modern management theory and research method,draw lessons from the successful experience of the relevant industries at home and abroad,the reasonable use of local resources,the project construction and industrial upgrading of and countermeasures for reference.As a newly built cultural tourism industry,"millennium guilin" has many opportunities for its development,but it faces many difficulties in its development process based on the fierce competition environment,which highlights the importance and necessity of project development research.At the same time,music plays a very important role in the cultural tourism industry.Different from other art forms,music is an auditory art and tourism is a visual activity.When the two are combined,they can complement each other and improve the aesthetic pleasure of tourists.In the development process of cultural tourism industry,culture as its connotation support,the protection of cultural heritage is the premise of sustainable development of cultural tourism industry.According to the above research purpose and meaning,the operation mode of"guilin one thousand" positioning was analyzed,and the SWOT analysis of the existing in the development of its strengths,weaknesses,opportunities and challenges and successful cases has carried on the comparative analysis,associated with the local music in guilin "one thousand" project for the construction of the culture industry puts forward the countermeasures how to blend in music culture industry projects to create music cultural products,and pointed out the project of the role of the local music culture.Finally,according to the problems in the development of "millennium guilin"in SWOT analysis,the sustainable development countermeasures are put forward.The protection of cultural resources is the premise of the sustainable development of cultural tourism industry.This paper points out the importance of cultural heritage for industrial development,and how to rationally develop and protect cultural resources.