Cross-cultural Communication Research Of Ghibli Animated Film

The globalization of the world has become the mainstream of development,the value of cultural industry has been continuously improved,and the cultural industry has gradually become an important support for the economy.As part of the culture,animation has accelerated its economic growth and has become the target of development and attention in various countries.In particular,the development and update of media technology has brought new opportunities and opportunities to animated films.Animation is an art that is highly dependent on technology.In addition to its economic value,it also has cultural values.Animated films belong to the category of media communication,and the study of communication between media and culture has become an urgent issue.Japanese animated film communication is very typical in the world,especially the fact that Ghibli animated films have maintained the stability of the audience for decades.This thesis aims to study the artistic characteristics and communication strategies of the intercultural communication of Ghibli animated films to provide learning experiences for Chinese animated films in transition.This thesis focuses on the cross-cultural communication research of Ghibli animated film.The first chapter briefly introduces the history of Japanese animated film development,the status quo of communication and the main features to compare and analyze the performance of Ghibli animated film in the development of Japanese animated film.different.The second chapter analyzes the technical application,narrative technique and theme connotation of Ghibli animated film from specific cases.Through the interpretation of the text,the expression and internal form of Ghibli animated film are related.The third chapter mainly analyzes the communication strategies of Ghibli animated films and the characteristics of cross-cultural performance,and further understands the global strategy of Ghibli animated film communication.The fourth chapter points out the outstanding problems in the development process of Ghibli animated films.The development of Chinese animated films should give full play to the existing advantages and avoid the risks that may arise in the future.Studying animated films and cross-cultural communication is also a positive reflection of an era.We are in the midst of changing the times,and it is wise and intelligent to face up to the world's problems.The study of Ghibli animated films contributes to the spread of Chinese animated films around the world,the gap between visual images and culture,and the barriers to communication between people require a balance between disciplines.At this stage,the development of Chinese animated films faces two pressures at home and abroad,and the challenges that need to be addressed are complicated.Learning from the success of the Japanese animation industry is of great value to the development of Chinese cinema in the future.A deepunderstanding of Japan's leading Ghibli animation studio can make Chinese animated films grow rapidly.