Research On Visual Processes Design Based On Kansei Engineering

With the development of the information age,information surplus has become a new social problem.In this context,the efficiency and accuracy of information dissemination have become the strategic needs of information communication and competition.Therefore,visual flow design in visual communication design is designed to make information(including feeling information and exchange information)efficient and accurate.Consumers' cognitive process of information is a process of combining rationality and irrationality.Perceptual engineering,as a research method combining rationality and sensibility,is also one of the methods to study visual process design.The visual process design based on perceptual engineering guides consumers to acquire information efficiently and accurately in a scientific,rigorous and systematic way.Among them,eye movement experiment and cognitive psychology are data-based technologies and methods.The visual cognition process is presented in a more systematic and scientific way so that designers can engage in information design communication more accurately and efficiently.In short,the application of perceptual engineering research methods,through the analysis of perceptual data and visual process design,to establish a rational visual communication design methodology system,to solve information misreading or efficiency in a scientific,systematic and reproducible way.Low issues,thereby promoting the effectiveness and accuracy of information communication,and establishing a bridge between consumers and information publishers.