Research On Visual Language And Communication Of Internet Emoticons

With the rise of the Internet,social networking platform has got rapid development,mode and contents are changing,social network expression package as a new type of visual symbols in the interpersonal process use frequency more and more frequent,in a graphical package,visual symbols,expression,formed a new kind of Internet users in the life of network culture.The emoji "tears of joy" has emerged as one of the most popular words in Oxford dictionaries' 2015 poll.This is the first time that symbols beat words in the selection process of hot words,because this symbol can best reflect and capture the spiritual temperament of the current society.The development of emoticons in China has become a new generation of popular online discourse expression system,which relies on the rise of various social media and mass communication platforms,and also benefits from the enhancement of netizens' self-expression desire and subjectivity.As a result,emoticons,a network cultural phenomenon and type,are growing stronger and stronger.