A Study On Cultural Visual Symbols Of Rizhao Fishermen

Visual images generated by visual symbols to guide the audience to imagine and think,resulting in emotional resonance. Each region the visual symbol of the emergence and development is built on the basis of regional culture, to considering regional difference,historical evolution, cultural customs, social background and other aspects of the factors and characteristics of visual symbols of good communication and set up the cultural confidence and cultural interaction, the sprawling context from abstract to clear visual symbols. And further applied to the shape of the local image, highlighting the cultural ideas and local characteristics.This research subject to sunshine fishing culture of combining theories of folklore and symbols, is divided into three chapters to discuss the visual symbol of the sunshine fishing culture. Chapter one introduces the research background and significance, on the basis of research present situation and the historical development of the proposed problems and research methods; the second chapter provides an overview of the Rizhao coastal evolution and from two aspects of the Sunshine Coast traditional ritual activities and fishermen living customs to tell sunshine fishing culture; the third part, from the perspective of the theory, the image and color of sunshine fishing visual symbols to two aspects, from the angle of visual symbols of sunshine fishing culture were analysis, induction and refining. Hope that through this topic research,summarize and look for to belong to the endemic sunshine, sunshine and regional customs manifest, with sincerely, broad, strong and modern spirit of visual symbols, to establish a unique image of the city, promote tourism brand, create a sunshine ocean fishing culture attribute of tourism commodities plays a positive role in promoting.