The Logo Design Research And Practice Based On The Traditional Chinese Phoenix Pattern

Phoenix,as one of the Chinese traditional patterns,is the art designed by the Chinese people according to the birds in nature and according to their own beautiful wishes.For thousands of years,the traditional Chinese Phoenix pattern has been accompanied by the development of our Chinese nation as a decorative pattern.At the same time,its beautiful cultural connotation also has a profound influence on people's thoughts,feelings and life.In the logo design of our country,there are many signs that take the traditional pattern as the original design.So this article chooses the traditional Phoenix pattern as the original form,adopts the literature analysis method,the case analysis method,the practice research method.Analyze the styling characteristics of Phoenix grain in different periods.And analyze the case of Phoenix mark,so as to sum up the mark in modern times.In the log design,the Phoenix pattern is taken as the original form,and four design methods are applied:"moderate modification method,font shape suitable for the Phoenix pattern method,Phoenix impression representation method,and the abstract representation method of the Phoenix grain".In addition,because of its unique connotation and unique shape,the Phoenix grain has a good effect on the inheritance of the traditional Phoenix pattern in our country because of its unique connotation and unique shape,taking it as the original shape design symbol.