Chinese Traditional Auspicious Patterns Of Application Research In Modern Logo Design

Chinese traditional patterns as an important part of national culture, involving philosophy, morality, customs and aesthetic consciousness multidisciplinary superposition comprehensive subject. This article through to the Chinese traditional auspicious pattern collation, analysis and research, classification and summary, comprehensive and in-depth study of Chinese traditional auspicious patterns in modern logo design in the application, analysis of traditional Chinese auspicious patterns in logo design in the application of practical cases and other related issues. We should start from the traditional national culture sustainable development highly absorbing the traditional auspicious patterns of the essence, and the active use of modern design to go, walk out of a" tradition" and" innovation" approach of the combination, make our logo design has already " nationality" and" the world".Mark has a strong communication, logo design modeling language which is intuitive, easy memory, associative, with distinctive visual identification. Based on the traditional auspicious patterns of meaning, the analysis of style and logo design in the application and using for reference, from the" shape","meaning"," spirit " three aspects has analyzed the traditional auspicious patterns in modern design significance.Chinese traditional auspicious patterns in modern design art and contemporary art, embodies the profound and great artistic value and cultural value. Chinese traditional auspicious patterns in the modern logo design in a very good use, will help us better to study traditional history culture, discover valuable has significant cultural, to alleviate and solve some problems in modern design. The design and modern art is a good supplement and sublimation, in order to protect our own national feelings and traditional culture has the irreplaceable significance.In contemporary society today to develop a high-tech, the information age, the protection of traditional culture and inheritance, gave us a call, posed a challenge, also stimulated our creative enthusiasm. Should say, it is the traditional culture to obtain the optimal timing of development once in a blue moon. It is important for us to practice, to explore, to face actively, promote the theory and practice of double harvest, promote the development of traditional culture in the globalization trend of maintaining ethnic characteristics are important issues, only on the international stage, nationality more meaningful.