The Research For The Application Of Mongolian Traditional Pattern In Modern Logo Design

Choosing to the logo design as examples,this paper mainly discusses how to guide the modem logo design into content of traditional fundamentally,so as to use this method to solve some problems existing in current domestic logo design effectively,some designers have entered the vicious cycle which apply "Chinese style" blindly and mechanically,even pursued "national style" at random.Only really solve these problems can make the logo design to a new height,indeed,lead to a road really full of national characteristics.This article puts Mongolian traditional patterns as examples,excavates the characteristics of the Mongolian traditional patterns and the essence of "wu ga la ji",and stating these main types from two sides including structure and the themes described,puts forward a few methods that application of Mongolian traditional pattern in modern logo design.advocates the view that disassembling strucfture of the Mongolian traditional patterns,refining and redesigning.Put the forms of artistic presentation into modem logo design,instead of copying the original patterns.Next,studies on the patterns of the Mongolian traditional origin,mainly involves the myths and legends,the living environment,religious,cliff paintings and the communication between Mongolian and Han Chinese,and illustrates the specific contents.Then studies the situation that application of Mongolian traditional pattern in modern logo design.Found that it's spread for Mongolian native region,but to some extent,few designers also copying the original patterns,while as for the other regions,there have been some classic logo design such as the logo of China Unicom.In spite of this,nonetheless,because of the limitations of regional culture,this kind of applications are not very extensive.Then proposes the reasonable methods that applying Mongolian traditional patterns.Finally,only excavating traditional culture including Mongolian traditional patterns,can truly protect and carry forward the traditional culture,and it is also the key that make modern logo design full of national characteristics.