The Phoenix Patterns In Logo Design

Chinese traditional culture in the long river of history, swaying, after thousands of years of accumulation, the traditional patterns in each era, the use of various fields are full of different characteristics of China in different periods.Chinese traditional designs to modern design is very important, no matter they are from the material or from the meaning are very broad and rich, experienced the time to beat, they for modern design is a huge wealth.This paper presents an overview of the phoenix patterns, the Phoenix represents beauty and auspicious symbol, are used in many aspects of life. Outlines the logo design, logo is developed from the totem, it can be composed of text, graphics, represents a country or a brand connotation. Extension by phoenix patterns in logo design in the use of, "shape" of the extraction and "meaning", logo design has a great influence on, it gradually transported for logo design, logo add some traditional moral in their own culture, such application show that phoenix pattern and traditional pattern can discard the dross and select the essence, to simplify, reflected in the modern design.