Research On The Media Communication Change Of Folk Story "Liang Zhu" From The Perspective Of Media Integration

Liang Shanbo and Zhu Yingtai have been inherited for more than 1600 years.As one of the four classic love stories among Chinese people,they were listed as national intangible cultural heritage in 2006,which has had a great impact at home and abroad.From birth to perfection,the Liangzhu story is the result of the joint efforts of folk artists and scholars.They combine the Liangzhu story with different media to produce a variety of artistic forms of Liangzhu stories,including ballads,novels,operas,music,film and television.However,after entering the social transformation period,the ecological environment of the media has changed,The birth of electronic media and the prevalence of network media have brought great challenges to the dissemination of contemporary Liangzhu stories.Based on simultaneous interpreting the different artistic forms of Liang Zhu’s story in different media,this article analyzes the artistic characteristics of various kinds of Butterfly Lovers’ art forms,and explores the development prospects of the story of Liang Zhu in the era of media convergence.This paper is divided into three chapters:The first chapter combs the birth and evolution of different artistic forms of Liangzhu stories in oral media,print media,stage performance and electronic media,as well as the characteristics of different artistic forms of Liangzhu stories in the development process,and clarifies how Liangzhu stories have developed from simple historical records to today’s brilliant Liangzhu Cultural group;The second chapter analyzes the direct impact of the changes of political environment,economic environment,international environment and technical environment on the communication of Liang Zhu’s story.The changes of media ecological environment lead to the changes of the form and content of mass media.Cross media communication under integrated media has become an inevitable trend;The third chapter puts forward the difficulties encountered in the dissemination of Liang Zhu’s story through the development process of Liang Zhu’s story and the development of today’s mass media.Whether it is the influx of western culture,network fragmented reading or the space barrier caused by the epidemic,it has an impact on the dissemination of Liang Zhu’s story.In order to make the continuous development of Liang Zhu’s story and revitalize the vitality of folk stories,We must deeply understand the Chinese traditional culture represented by Liangzhu culture,grasp the cultural connotation,and on this basis,adapt the Liangzhu story to make it conform to the spirit of the times and the aesthetic psychology of modern audiences,and then with the help of modern media resources,we can make the Liangzhu story obtain continuous vitality and inheritance.