Yunnan Ethnic Cultural Symbol Expression Of Tourism Performing Products

Nowadays,tourism industry as part of the cultural creative industry,for China's economic development more and more important role.Fusion and the tourism industry as an industry in the development of an industry,people's aesthetic demand is also more and more into a rising trend,to be abolished in the tourism activities of tourist culture character and style has become a modern tourism can not be ignored.Especially in tourist areas,the ethnic minority ethnic groups outstanding local national culture and spirit heritage tourism destination nation tourism performing products was deeply loved by the masses of people.After the form of a "culture + tourism",in the face of cultural connotation and spirit diversification demand,protecting the inheritance of national culture of a new generation of tourism consumption concept,how to cause the tourism consumers derived for the activities of the tourist destination and its culture tourism performing products personality cognition and mental feeling,to be an important concept of the national tourism destination development.Therefore,in the national tourist areas,tourism performing products to improve their competitive edge,for building tourism performing products to pay more attention to the selection and use of national cultural symbol.This paper,by using the method of theory combining with practice and case analysis on the interpretation of the concept of ethnic tourism performing products related content,and made corresponding to define the scope of its connotation and denotation.Then analyzes the development status of yunnan tourism performing products,as well as yunnan tourism in performing the operation pattern of product development and market competition analysis.And combining with the relative success in recent years in yunnan region of the typical cases of tourism performing products and summarizes the present situation and existing problems of the development of tourism performing products at present stage,puts forward the present main problems focus on the national culture symbols and content selection is not enough in-depth,the proliferation of the same type product homogeneity,to attach importance to cultural creativity scale these three aspects.And then through the case analysis of tourism performing products in yunnan region,as a minority areas to take advantage of regional cultural symbols to create their own tourism performing products case,put forward the corresponding thinking and ideas,and the development of national tourism performing products at the present stage is given.