Emotional Expression In Font Design

The emotional expression is the spiritual world of font design.The creative inspiration of font design originates from real life of people and serves for human beings.Expressing emotion gives thetemporary comfort for font design.Words can express people's voice.Appreciating the works of art is capable of feeling the fashion.Through the creativity,one can feel the happiness of life in the atmosphere of pleasure.Font design is also the important element of visual communication design.With the rejuvenating and personalizing trend of design works,the emotional need of font design is becoming increasingly important.The font design is increasingly inseparable for design of advertising poster design,graphic packaging and other visual art works,.Moreover,it is more and more important to explore the emotions of font design.It is more and more necessary for the sublimation of emotion to explore the expression of emotion.The emotional expression of font design creates the stylistic characteristics of designers.Different works are poured with different emotions,and the style of the design works is also significantly different.Designers' educational level and instinctive emotional experience create works of art with different emotional tendencies.The font design required by the merchant is necessary to be created according to the emotional characteristicsof the merchant.The age,the precipitation of artistic works,,the economic level,and the social environment will create a font design that meets the characteristics of personal aesthetic emotion.