Research On Cultural Theme Inn Of Lijiang Ancient City

Lijiang is a world tourist destination.With its natural landscapes and world cultural heritage,it attracts tens of millions visitors every year.Especially favored by petty bourgeois groups and art lovers.This has created a mature market for its nearly 4,000 inns.In recent years,among the inns that have transformed traditional houses to provide family-style accommodation services for tourists,A number of cultural theme inns that combine cultural experience,artistic creativity and entertainment have emerged.Through cultural production,foreign cultures are combined with local cultural elements and environment to meet the needs of consumers and become Lijiang.The new cultural goods and cultural experience space in the market has even become an important driving force in the transformation of Lijiang tourism.The appearance of Lijiang Culture Theme Inn not only extends the cultural experience space of consumers,but also dispels the over-commercial atmosphere of the ancient city scenic spot,and enriches the product categories of the Lijiang tourism market,perfecting the city's tourism service system,even like the homestay.Taiwan's Jiufen and Tangquan,like Tokyo in Japan,have become an independent cultural tourism resource in Lijiang City,attracting consumers.However,under its good development momentum,the rapid changes in the tourism market,the conflict between foreign culture and local culture,the power game between the government,residents and operators,and the exposure criticism of media public opinion and so on,Inevitably threatening the survival of the cultural theme inn,causing its future development space to show many uncertainties,limitations and ambiguities.This paper selects Lijiang Ancient City Culture Theme Inn as the research object.Through in-depth research and data collection and mapping,it presents its current development status from its development stage,quantity scale,type division and specific spatial distribution.The next article will focus on the cultural production and future development of the inn,focusing on the construction of cultural experience space,the supply of cultural products and services and its diverse production and management methods,and strive to explore the cultural theme of the inn culture.The specific content and process of production are aimed at analyzing the value and significance brought by Lijiang city and the overall tourism market;it will focus on the contradictions and dilemmas faced by the market consumption,cultural conflict and social power game.Analyze its future development space,and on this basis,think deeply,trying to explore the development direction and path that Lijiang Culture Theme Inn may choose in the future.