Research On The Redesign Of The Visual Image Of The Time-honored Brand Under The Contemporary Vision

"Time-honored brand" carries the charm of history and culture and contains unique brand value.It is a fine example of traditional Chinese industrial and commercial civilization and an intangible cultural heritage that has been passed down from generation to generation.However,with the changes of the environment in the new era and the rapid development of China's economy,the image of time-honored brands,after hundreds of years of development,are facing difficulties such as the influence brought by the changes of the new environment,the low attention of consumers of different ages,the insufficient variety,and the insufficient depth and breadth of the development of brand derivatives.Therefore,it is necessary to redesign the visual image of "time-honored brand" from the contemporary perspective,which is an inevitable way to adapt to the changing environment.In view of the above phenomenon,the re-design of "time-honored brand" brand visual image needs to adapt to the changes of the environment in the contemporary perspective,and at the same time,integrate and innovate the original brand visual image with modern design concepts,so as to promote its healthy and vigorous development from the aspects of experience innovation,interactive communication and cultural inheritance.Paper with the brand visual image design for the entrance,combined with the literature collection,case analysis and field survey methods for writing,paper focuses on the visual image of brand under the contemporary view of environmental change,narrates the old brand visual image design present situation and the development opportunities in the environmental changes,and proposes the significance and methods of the design again,finally through the concrete case of yangzhou old "inferior coffee shop" to view an in-depth analysis and research,to explore more suitable for yangzhou old "inferior coffee shop" brand visual image,at the same time for the contemporary view of the development of the old brand visual image design provide inspiration.