Research On Methods Of Redesign Of Visual Image Of "Wang Chenglan" Food

Visual brand image like a silent salesman plays huge role in shaping the corporateimage, development of the enterprise as well as product sale. Especially, the visual imagesystem of time-honored food brands is old, aging and can not catch up with the pace of thetimes. This paper, based the case study on redesign of visual image of “Wang Chenglan”food, mainly discusses how to reshape visual brand image of time-honored brand in the newear to revive as new birth.This paper is divided into5parts. Part1involves the investigation analysis on thecurrent situation of visual image system of time-honored food brands. Part2introduces thehistory origin of Wang Chenglan”, a time-honored food brand in Baoding. Part3is thecurrent situation analysis of visual image of “Wang Chenglan” food. Part4is the caseanalysis of redesign of mark of “Wang Chenglan” food. Part5is the design scheme of newpackage of “Wang Chenglan” food.A strong visual brand image is established through redesigning mark and package ofWang Chenglan” food and brand temperament is significantly enhanced so as to cater tomodern aesthetic consumption and promote further development of the enterprise.