Research On The Application Of Visual Metaphor In Motion Graphic Animation Lens Performance

This paper through the analysis of development trend of Motion Graphic animation,it is found that Motion Graphic animation generally exists the lack of creativity and connotation due to the pursuit of efficiency.Motion animation in Graphic using visual language to express the semantic construction,for audience participation in Motion Graphic animation content,it needs to be in the audience cognition,emotion and behavior intention and feelings included in the research category.Among them,the visual metaphor is the audience on both experience and cognition in mind the impression,is an important part of semantic study of visual representation.Therefore,this paper is to find the audience on the allergic skin disease of the visual metaphor object,using semantic differential scale method was used to study the material.Thus for allergy skin disease Motion Graphic animation camera performance to find a scientific basis.The study of the audience of allergic skin disease feelings vocabulary collection and research,find the visual metaphor vocabulary the audience for this feeling,the words found to match the visual performance of material.This paper is divided into five parts,the first part of the research background,research status,research objective,reason five aspects of the research content and research methods to introduce this research;the second part is an overview of Motion Graphic animation features,introduces its main types,development trend and problems.This article mainly from the Motion Graphic animation in the performance of shotsand factors and scene two main performance;the third part is an overview of visual metaphor,visual metaphor has a physical similarity and similarity of the psychological characteristics,then analyzing the visual metaphor in Motion Graphic animation lens performance application principle,function.The advantages and some aspects that should be paid attention to,and provide a theoretical basis for the combination of visual metaphor and Motion Graphic animation camera performance;the fourth part of this chapter.In the first part,based on the psychology of the audience's attitude ABC model,using literature analysis method,interview method and semantic differential scale method to design the semantic differences of allergic skin disease audience attitude scale,and then through the questionnaire method to extract semantic keywords audience on allergic skin disease attitude,to create some visual metaphors with the help of the Motion Graphic animation in Mr.Allergy shots;the fifth part is on the basis of these high keywords,design visual application of metaphorical meaning of my videos.Mr.Allergy.This study uses the semantic differential scale method to explore semantic based on visual metaphor,mainly to study the audience is general and representative,the three components of the semantic keywords attitude,set up suitable for the creation of allergic skin disease subject object visual metaphor.This thesis takes this as the foundation,summed up the audience in the cognitive,emotional and behavioral intentions of high key words as "dangerous" and "fear" and"rejection",the key words to use in the film Mr.Allergic lens visual metaphor to provide the basis for the rich connotation of Motion Graphic animation creation.Hope to provide valuable reference for the application of the visual metaphor and fill the application of visual metaphor in Motion Graphic animation camera performance of the vacancy.