The Study Of The Crescent Monthly's Literary Advertisements

From the moment Chinese modern literary advertisements entered the market,literary advertisements came into being as the times require.On the one hand,as a bridge between editors and readers,it conveys the information of publication and distribution of literary works and literary journals to readers.It is an important media for publicizing writers and works and influencing the dissemination and acceptance of literature.On the other hand,these literary advertisements scattered in every corner of the publication also participated in and witnessed the whole process of literary production,dissemination and reception.As the intersection of literary production and dissemination,it contains a lot of historical information about production,dissemination and sales of literature.It provides us with directional hints for textual research on the changes of editions of literary works and the actual publishing time of publications.It also shows us the close relationship between writers and editors and the editorial concept of publications.At the same time,it also perspective the literary and artistic controversy and the operation of publications at that time.Literary advertisements have rich historical value.This paper chooses the typical literary advertisements in the Crescent Monthly,c ollects,collates and analyses the literary advertisements in the Crescent Monthly according to the theories of advertisement,communication and media research methods,and cares about the advertisement text from the perspective of historical materials,in order to explore the potential historical value of literary advertisements in the Crescent Monthly more intuitively.This paper mainly includes three parts: introduction,main body and conclusion.The introduction summarizes the research results of literary advertisements and literary advertisements of the Crescent Monthly in academic circles,defines the concept of literary advertisements in this paper,and puts forward the basis for selecting the topic,research methods and innovations of this paper.The first chapter introduces the background and development of the Crescent Monthly.Then,by using the method of classification research,the literary advertisements of the Crescent Monthly are divided into three categories: literary works advertisements,publication advertisements and "announcement" literary advertisements,and the forms and characteristics of literary advertisements of the Crescent Monthly are analyzed through specific literary advertisements texts.In the second chapter,we use the methods of communication and advertising to link the literary advertisements of the Crescent Monthly with Crescent Bookstore and Crescent School,and discuss the mode,strategy and audience of literary advertisements of the Crescent Monthly.In the third chapter,with the three key words of prompting,presenting and perspective,takes care of the advertisements text from the perspective of historical data.Through the analysis of typical literary advertisements in the Crescent Monthly,the potential historical value of literary advertisements in the Crescent Monthly is discussed.The conclusion part summarizes and prospects the research status of this topic.