A Report On The C-E Translation Of Corporate Publicity Materials From The Perspective Of Communicative Translation Theory

With the acceleration of the globalization progress,China and other countries have more and more frequent exchanges and cooperation in politics,economy and culture.Therefore,corporate publicity materials play an important role in better promoting corporate images,products and services and gaining a foothold in the international market.As a result,the quality of C-E translation of corporate publicity materials is closely related to the result of business promotion.The high-quality translation can not only attract reader?s attention,but also bring business opportunities to enterprises and attract consumers or investors.However,because of the differences in thinking and expression between Chinese and English,some errors always occur in the translation,which leads to enterprises losses and negative images of nations.The translation project of this report is from Nanning Xinfeng Energy Saving Technology Co.,Ltd.which is a comprehensive enterprise engaging in independent research and development,manufacturing,sale and installation of low-carbon,high-efficiency and energy-saving gas appliances.The author accomplishes the draft translation version within one month and has many feelings and thoughts when reviewing the whole process of this task.Therefore,the author sets to study this translation task.Corporate publicity materials belong to informative text and vocative text,and they aim to convey messages of corporate and attract target readers to take actions.This report attempts to summarize some corresponding translation strategies through studying the differences between Chinese and English versions of corporate publicity materials and analyzing the cases from the perspective of Peter Newmark?s Communicative Translation Theory.Furthermore,the author hopes that this report can offer some references to other translators in the translating of corporate publicity materials.