Study On The Interaction Of Multiple Stakeholders In Cultural Tourism Of Shaxi Old Town Of Dali

Culture and tourism "hand in hand" development is an inevitable trend of the development of China's cultural industry and tourism industry in the new era,this trend is reflected in the consolidation of government organizations and the cross-border integration of industries.The key to the sustainable development of culture and tourism lies in the balance between tourism "development" and culture "protection",and the deep level is to coordinate the interest distribution of different stakeholders.However,in the development practice of some areas,a series of contradictions and disputes are caused by the short-sighted behavior of stakeholders who only pursuit of economic interests.How to coordinate the demands of tourism stakeholders has become an important issue in the sustainable development of cultural tourism.Shaxi is an old town of Jianchuan county,it was a little known village before this century.Benefits from the good natural ecology and the unique history humanities,Shaxi began to develop tourism in the early 21st century,the most noteworthy is the tourism economy has not put Shaxi on the road of excessive commercialization,but has made it distinctive from other old towns,one of the important reasons is that there are both games and mutual assistance and cooperation in the multi-stakeholder interaction,and collaboration becomes the main aspect of their complex relationships.Based on the benign interaction of stakeholders,Shaxi old town has successfully realized the transformation from a poor town to a characteristic town,and the overall cultural tourism has presented a healthy development trend.Therefore,it is of great importance to discuss the causes of the benign interaction between the stakeholders of cultural tourism in Shaxi town.The cultural tourism of Shaxi old town has experienced three development stages,and the number and poor of stakeholders vary to different degrees.Take the importance and influence of the influence on the sustainable development goals of Shaxi old town as the dimension,the stakeholder map including the government,Sideng village committee,community residents,tourism operators and tourists was formed.We define the multi-stakeholder clearly,observe the mechanism of mutual assistance and cooperation in depth and draw an objective conclusion,and conclude that as the main aspect of multi-party relationship,we can improve the quality and efficiency of Shaxi cultural tourism.The sustainable development of ancient towns has played an important role.At the same time,we should not ignore the existing friction among the multi-stakeholder and the problems that will be faced in the future.According to the actual situation,it is not only the original intention of this article,but also the ardent expectation that Shaxi can continue to develop in the stable and harmonious social relations by providing some solutions and suggestions for the solution of the future problems.