Constructing Visual Language Based On Emotionalization

Nowadays,human beings are no longer bound by biological needs,and the accelerated pace of life has made people's independence increasingly strong.People pay more attention to spiritual pursuits and emotional dependence for the attitude experience of objective things.Therefore,it is the responsibility of the designer to pay attention to the deep emotional expression of the visual perception,to enhance the human sensory experience through visual expression,and to relax the human mood.With the rapid development of pet market demand,the number and scale of pet stores have changed dramatically in recent years.More and more pet owners are beginning to pay attention to issues such as pet health.Driven by this pet economy,the visual image design of pet shops should be different from the past.The visual image design of the pet shop affeects the brand culture to a certain extent,and the successful visual language construction must be based on the brand culture and brand concept.The design result is the refinement of the core value of the brand,and have effective association with the overall visual image,so that the audience can produces correct and positive associations with the brand through rich visual elements.This article is designed with the theme of"Unique Pet House".It aims to refine the whole picture of the pet living pavilion by emotional visual language expressions,to adapt the visual elements into a rich symbolic expression and the emotion of the five senses,to record the audience's emotional features and changes,and to design a good brand image and store space experience.In the end,it forms an emotional exchange and interaction with the audience.This design method not only conforms to the design development trend of today's interactive emotional communication,but also fits the brand culture and brand concept of the pet living museum.