Emotional Design And Research Of Auxiliary Graph In Visual Image System

In recent years,due to the encouragement and support of policies and the rapid development of the market economy,individual enterprises have sprung up,resulting in intense homogeneous competition in various industries.How to make the corporate brand image stand out in the market competition,it has become an issue of concern for enterprises.Auxiliary graphics occupy an important position on the visual image system,which can help enterprises extend and apply visually on various carriers.However,the significance and value of auxiliary graphics in an enterprise's publicity are still ignored.This paper takes the auxiliary graphics of Hangzhou Theo Dental Hospital as the research object of design practice.Firstly,through the field survey to know the relevant background of the hospital,the audience,etc.,and draw the need for emotional design of auxiliary graphics.Secondly,combing and summarizing the auxiliary graphic design theory and emotional design theory,and combining related cases to analyze the auxiliary graphic emotional design method in the process of design research.Finally,design requirements are combined with methodology to design practices.Through the auxiliary graphic emotional design of Hangzhou Theo Dental Hospital,it shows the humanized service concept of its brand,and explores the function and value of auxiliary graphic emotional design to the visual image system.