Study On The Theme Graphic Design Of Cultural Relics In Nanmen Ancient City Of Xi’an

With the clue of history and culture for the ancient city site of Nanmen in Xi’an,through off-line field research and online literature collection and collation,this project systematically carries out the research on the historical context,cultural accumulation,regional characteristics,resource advantages of the relevant ancient city cultural sites,etc.Based on the analysis of the history and current situation of brand image design of cultural tourism at home and abroad,this paper starts from the brand communication characteristics and brand design construction of cultural relics in Nanmen Ancient Town of Xi’an,deeply excavates and refines the most valuable core cultural concepts and elements,and explores the theme graphic design of related cultural tourism brand image.As an important part of the brand image of cultural tourism,the theme graphic design of the cultural relics in Nanmen Ancient District of Xi’an can not only further enhance and activate the multi-image and the value of cultural tourism brand,but also convey more vivid brand image connotation to the customer,reflecting the important direction of the design of the theme cultural tourism brand image,which is the the beneficial attempts and explorations of brand image design of cultural tourism.And it has tremendous development space and application prospects.