A Study On The National Expression Of Chinese Contemporary Books Design

Since the founding of the People's Republic of China,politics,economy,and culture have gradually changed.As a carrier of culture,books have always been the focus of the country and the nation.Especially with the advancement of society and the advent of the era of information explosion,all kinds of modern media are expanding people's horizons,attracting the public's attention,crowding people's reading time,people's reading is more and more inclined to fragment,fast food culture and impetuous Unfavorable factors such as the wind hinder the in-depth development of reading for all.The decline in national readings as shown by social surveys has made reading a priority for the public,and the book design has received further attention from all walks of life.With the frequent exchange of Chinese and foreign cultures,Chinese book design has entered a diversified situation.How to better inherit and develop the national style of book design has become a common concern in the book design community.In the internationalized competitive environment,the design of books that highlight national and regional characteristics has received widespread attention.In the long history of book design,nationality has always profoundly influenced the style and style of books.Chinese nationality is the cultural essence left over from the process of Chinese cultural inheritance.It represents the cultural spirit of the Chinese nation.Nationality is a noun concept,but it also has the content and nature of verbs.Its state is the same as history.Resonance of the times is always a dynamic concept of development.Nationality has the characteristics of stability and change.The stability of nationality is manifested throughout the historical process of China's development.Its variability is reflected in the corresponding changes with the development of the times.In the context of the development of a globalized economy,cultural exchanges between China and the West have been frequent,and nationality has been affected and weakened.Some people even put forward the national theory of extinction.This is an overly narrow view.Due to the fragmentation and diversification of current social culture,nationality is gradually marginalized in people's daily lives.Only when certain special events occur can Appearing,but nationality still affects all aspects of people's lives,especially for the design industry,Chinese nationality guides the style of Chinese design industry development,and regulates the values and aesthetic pursuit of China's design industry.The essence of book design lies in fully demonstrating the beauty of materialization,infecting readers with all the components that can be perceived beyond words,and interacting with readers to achieve cultural inheritance.As the cultural essence of the Chinese nation,nationality affects all aspects of Chinese people's life.The nationality of different stages of development presents different forms of expression in Chinese book design.On the road of exploring Chinese local design style,Chinese book designers gradually realize the important value of nationality for book design,and constantly try to integrate national cultural elements into Chinese book design to show their national cultural spirit and aesthetic pursuit,and form books.The cultural confidence and cultural identity of the design constantly explores the localized book design style of China.Contemporary book design is no longer only a carrier of knowledge in the context of cultural pluralistic development.At the same time,it shoulders the inheritance and output of national culture.Chinese book design has also moved from narrow cover design to overall design.This article is based on the Chinese nationality,combined with the case of book design works of different ages,using literature analysis and comparative induction to analyze the national expression of book design in different stages of contemporary China.Including the expression of external visual elements and the expression of internal cultural connotation,summarizing the common expression of nationality in book design,and thinking about how to integrate nationality into the current book design,how to better inherit and develop national style,find China The style and value of the book design.Through the analysis of national expression in contemporary Chinese book design,we can find that Chinese nationality regulates the content and form of Chinese book design and guides the style of Chinese book design.And lead Chinese book design to the world,strengthen Chinese cultural confidence and cultural identity.Solve the transformation of national culture in the new era in the context of globalization,and provide innovative ideas and inspiration for the future development of contemporary Chinese book design.