Research On The Promotion Of Street Fashion Image Based On Consumer Psychology

The Street fashion conforms to the objective law of market development and highlights the social trend,which make young people the main consumers.Michael R.Solomon devoted all his life to study the consumer behavior.In his view,young people are the main force to change the consumer behavior of the whole society.They will constantly define new hot things,but soon deny them.In terms of market economy,the Street fashion has opened up a new field of consumption and contributed to the consuming rising.From the cultural perspective,it has become an indispensable part of the current consuming culture,and it will inevitably develops along with social economy.The development of a beneficial Street fashion is the portrayal of a city's youth culture.Moreover,the Internet has accelerated the development of traditional industries and ranked among the mainstream shopping platforms.With the impetus of the Internet,ways and forms of commodity promotion have undergone fundamental changes,from traditional shopping malls and exhibition to online shopping net,social platforms,mobile commerce,media interaction etc.In the light of the consumer psychology,the fashion brand connotation with positive orientation not only leads to a favorable cultural orientation that make sense of the young's correct consumption,but also promotes the development of market economy Street fashion.To call for rational consumption,the thesis,on the one hand,makes an elaborate analysis of Street fashion connotation through the comparison among different kinds of brands.On the other hand,it conducts a further research on the strategies and forms of image promotion based on the current consumer psychology.